Blog
Setting up your funnel: an example
How do you set up your tracking before your launch so you can tell afterwards what’s worked and what hasn’t? That’s exactly what this series of blog posts will cover. In my last post, I gave you an overview of what sales funnels are, how they work, and how you can use...
What is a sales funnel and what does it do for you?
The job of each step in marketing is simply to get people to take the next step. When you know how well each step is working, you can see what’s best to spend your time improving first. In this blog, we’re going to talk about your sales funnel and calculations you can...

Using time tracking to help ease your load
As much as I’d like to magically create more hours in the day for you with the power of your numbers, I can’t. I’ve tried.
But what you can do is track how you’re spending our time and make sure that aligns with your goals, your natural rhythm, your zone of genius, and your financial and personal best interests.

7 ways to increase your profit as a service provider
Are you a service provider whose services don’t currently fetch the rates you need them to? Then read on for 7 ideas that could help you!
We’ll think about ways to spend less time delivering your services, raise your prices, and add value to your services.

Qualitative vs Quantitative: Two different ways of looking at your data
I always say the goal is not to create a “Computer says no” kind of business. The goal is to use your numbers together with feelings and qualities to create the business of your dreams.
If you aren’t sure what is meant by the terms quantitative and qualitative, then this is the post for you.

Why has my tax bill jumped so much? A primer on payments on account
If your self-assessment tax bill is much higher than expected, read on – this is for you.
Or, if you’ve just encountered the phrase “Payment on Account” and you aren’t sure what it’s all about, this is also for you.

Ways to price your products and services
3 ways to set your prices and 3 top tips about pricing.

What kind of backup do you need for payments made to contractors?
The question has come up a few times lately for my clients: if what you’re paying someone for is reimbursement of a cost they incurred, what do you need to keep? And if what your customer or client is paying you for is a reimbursement, what paperwork do you need to give them?

MTD for ITSA and what it means for you
3 million sole traders and landlords have received great news this week about less work they must do to stay compliant. Read on to find out more about MTD and whether you’re one of the lucky 3 million.