You’ve started a project in your business (or charity). Maybe it’s a new service or product, maybe it’s a paid speaking gig, or maybe you’ve received a grant.
In this series, we’ll see how to find ou: Is it profitable? How much of the budget is left? What has the money been spent on?
Where should you focus my energy the next time you launch this offer?
We’ve gone through each individual step of the funnel for your audience coming from social media, and seen where they fall out and where they continue on. We’ve considered what that means at the micro level – now it’s time to zoom out and consider the overall figures.
Here, we’re trying to answer the question: How well did my sales page do at speaking to my audience’s fears, desires, hopes, and dreams, to convince them that I have the answer for a pressing concern of theirs right now?
In this post, we’re answering the questions: How enticing was what you said in the masterclass and what you wrote in your emails? How good were you at nailing your audience’s concerns, at conveying that, and convincing them that you might have the answer?
Here, we’re trying to answer the question: How well did my post-registration copy entice people to come to the masterclass (or watch the replay)?
You need to overcome both practical and emotional barriers. This conversion rate is a measure of how well you did both.
Here, we’re trying to answer the question, “How well did my marketing about my masterclass speak to my various audiences?”
Your masterclass is a crucial point in your funnel. Let’s dive into the numbers and pause to consider the questions along the way.
You’ve told people about your offer, and some of them heard you! Now, how many of them took you up and signed up for your challenge?
Following on from our previous post, today we’re thinking about how to answer this, what questions are behind it, how to track it, how to get the answer, and what those results mean.
Let’s dive into our example sales funnel. We’ll see how leaky the funnel is for those coming from social media. We’ll start in this post with seeing simply how many people are in this part of our audience, and how many heard our offer.
How do you set up your tracking before your launch so you can tell afterwards what’s worked and what hasn’t?
Let’s dive into setting up an example to really get to grips with the concept.