Privacy Policy

Last updated: 28 February 2024

This privacy policy is for the Amethyst Raccoon website,, and email marketing, and governs the privacy of its users who choose to use it.

The policy sets out the different areas where user privacy is concerned and outlines the obligations and requirements of the users, the website, website owners, email marketing users, and account holders. Furthermore, the way this website and any email marketing platforms used by Amethyst Raccoon process, store, and protect user data and information will also be detailed within this policy.

We may update or amend this Privacy Policy from time to time. The currently applicable policy will be available for viewing here on this page,

The Website

This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies with all UK national laws and requirements for user privacy.

Log information

Like most online service providers, this website collects information that web browsers, mobile devices, and servers typically make available, including the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information.

Log information is kept private and stored securely until a time it is no longer required or has no use. This will typically be 30 days. Log information will not be shared with third parties unless we are required to disclose information about you in response to a subpoena, court order, or other governmental request. We may pass log information to law enforcement agencies if we have reasonable grounds to believe that your actions on the website constitute an attack on the service, other users of the service, or are in violation of the law.

Our use of your information is based on the grounds that:

  • The use is necessary in order to fulfil our commitments to or is necessary to administer your account – for example, in order to enable access to our website on your device
  • The use is necessary for compliance with a legal obligation
  • The use is necessary in order to protect your vital interests or those of another person
  • We have a legitimate interest in using your information – for example, to provide and update our Services; to improve our Services so that we can offer you an even better user experience; to safeguard our Services; to communicate with you; to measure, gauge, and improve the effectiveness of our Services; and to understand our user retention and attrition; to monitor and prevent any problems with our Services; and to personalize your experience
  • You have given us your consent – for example before we place certain cookies on your device and access and analyse them later on, as described in our Cookie Policy.

Information Shared Publicly

Information that you choose to make public is disclosed publicly. This could include creating a profile on the website or commenting on posts on the website. Any information you enter into a publicly visible area of the website will remain publicly visible unless you remove it. Public information may also be indexed by search engines or used by third parties.

Please keep all of this in mind when deciding what you would like to share publicly.

Information Shared with Contractors

Trusted subcontractors who are engaged for operational activities will abide by all policies and procedures of Amethyst Raccoon, including this one. Information will not be shared with contractors except where necessary for them to undertake their contracted duties.

Use of Cookies

This website uses cookies to better the user’s experience while visiting the website. See our Cookie Policy for full details

Contact & Communication

Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998.

This website and its owners use any information submitted to provide you with further information about the services they offer or to assist you in answering any questions or queries you may have submitted. Your details are not passed on to any third parties.

Although every effort is made to only include quality, safe, and relevant external links, users are advised adopt a policy of caution before clicking any external web links mentioned throughout this website.

The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Advertisements and Sponsored Links

This website may contain sponsored links and advertisements. These will typically be served through our advertising partners, to whom may have detailed privacy policies relating directly to the advertisements they serve.

Clicking on any such advertisements will send you to the advertiser’s website through a referral program which may use cookies and will track the number of referrals sent from this website. This may include the use of cookies which may in turn be saved on your computer’s hard drive. Users should therefore note they click on sponsored external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Social Media Platforms

Communication, engagement, and actions taken through external social media platforms that this website and its owners participate on are subject to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

This website and its owners through their social media platform accounts may share web links to relevant web pages. By default, some social media platforms shorten lengthy URLs automatically.

Users are advised to take caution and good judgement before clicking any shortened URLs published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine URLs are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.

Resources & Further Information