It was such a joy to meet and interview Jacqueline, master graphic designer and stationer of Paper Willow. I just adore her work – I love stationery, and I love her style for my personal correspondence. I could easily bankrupt myself in her shop!

We chatted over a raspberry mojito and a blood orange mimosa about business, making, and ourselves. Listen now!

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Highlights in this episode include:

  • The never-ending journey of developing your artistic style
  • The importance of questioning received wisdom – and how you can be so much better off if you do
  • Jacqueline’s experience of someone infringing on her copyright
  • The psychological boost of winning awards – which are surprisingly long-lasting!
  • How an idea becomes a card

Connect with Jacqueline:

Resources mentioned in this episode:

This is episode 7 of my Cocktails & Chat series, a community-building project for makers and artisans to share the highs and lows of business and making and make it a bit less lonely. 

  • 1:32 – Introducing Jacqueline
  • 6:26 – Jacqueline’s process for designing and creating a card
  • 12:00 – A common myth about graphic design
  • 14:30 – What we’re drinking tonight
  • 16:28 – Jacqueline’s journey from teaching to self-employment – and what we both enjoy about running our own businesses
  • 21:07 – Jacqueline’s artistic exploration to her current style
  • 31:24 – How applying for and winning awards have helped Jacqueline and her business
  • 36:18 – The joy and impact of having a dedicated work space – Jacqueline’s new studio
  • 38:29 – Rebranding
  • 41:05 – Jacqueline’s experience of copyright infringement
  • 45:57 – Jacqueline’s favourite creative endeavours beyond graphic design
  • 48:58 – Some other graphic designers who Jacqueline finds inspiring
  • 52:11 – The importance of sharing your questions, triumphs, and tribulations with a business bestie who gets it
  • 54:24 – Jacqueline’s exciting new venture: Not On The High Street!
  • 56:54 – How do you know when a work is finished?