Before I worked with you, I would do my books on the dreaded January. It was the only time I would look at money. I would get very stressed. Obviously you don't know how you're doing, do you? You don't know how profitable you are. You don't know about any of your products: are they making money?
For someone like me who completely buries their head, it was a really big thing to get my head around. It was quite monumental to realise I'm actually earning money because I don't feel like I'm earning money. Actually looking at the books, I'm actually earning quite a bit of money.
Having you there to encourage me to face it led was just incredible.
The experience was transformational. Purely because it has completely transformed my business. Every aspect. I get a lot of copycats. Now, when they're undercutting me, I know they're making a loss. So it's given me a lot of confidence to let people copy me. At the end of the day, I know the figures because we've been through it together. I want a business that's going to last and not put me in debt. That's not what business is about; it's an energy exchange. I have so much confidence now.
I know what I can afford to do now. I can actually sit there like a businessperson and say, 'That was not a financially safe thing to do. Don't do it again!'
Going out and doing talks knowing that I can help other business owners, knowing that I am profitable. Knowing the figures so I can grow the profit.