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How much money can you bring home as a service provider? – Client Slots, part 2
How many clients can you profitably serve in the time you’re available to work?
Stop just hoping that whatever your clients pay you will be enough. Instead, build a flexible structure, so you can focus on marketing and serving.
How many clients do you need as a service provider? – Client Slots, part 1
How many clients can you serve in the time you’re available to work?
If you’re a self-employed service provider with one to three main offerings wondering whether the numbers work for you to provide the service you have in mind and bring home the profit you need in the time you have available, then this two-part series is for you.
How to cope with expenses not wholly for your project – Project Tracking, part 3
Your project is not using all the wages, software, materials, etc, used by your whole business or charity, just a part of it. How much? How do you keep track? This is the idea we’re exploring in this blog post.
What to do when your project year is different from your financial year – Project Tracking, part 2
In this post, we’re going to explore how to make the reports useful when the project year isn’t the same as your financial year.
Stay on budget in spite of this wrinkle!
Is your business project profitable? – Project Tracking, part 1
You’ve started a project in your business (or charity). Maybe it’s a new service or product, maybe it’s a paid speaking gig, or maybe you’ve received a grant.
In this series, we’ll see how to find ou: Is it profitable? How much of the budget is left? What has the money been spent on?
How did your socials do overall? Funnel Example, part 7
Where should you focus my energy the next time you launch this offer?
We’ve gone through each individual step of the funnel for your audience coming from social media, and seen where they fall out and where they continue on. We’ve considered what that means at the micro level – now it’s time to zoom out and consider the overall figures.
How many people bought your course? Funnel Example, part 6
Here, we’re trying to answer the question: How well did my sales page do at speaking to my audience’s fears, desires, hopes, and dreams, to convince them that I have the answer for a pressing concern of theirs right now?
How many people visited your Sales page? Funnel Example, part 5
In this post, we’re answering the questions: How enticing was what you said in the masterclass and what you wrote in your emails? How good were you at nailing your audience’s concerns, at conveying that, and convincing them that you might have the answer?
How many people attended your masterclass? Funnel Example, part 4
Here, we’re trying to answer the question: How well did my post-registration copy entice people to come to the masterclass (or watch the replay)?
You need to overcome both practical and emotional barriers. This conversion rate is a measure of how well you did both.